This year, expect ad tech M&A to center on the biggest growth opportunities in advertising: retail media, connected TV and measurement.

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced the opening of its ...

The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and ...

News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase The Trade Desk ...

The transaction, which will include Vistar Media's marketplace and technology solutions, is anticipated to close in the first quarter of 2025. (Source: Reuters) T-Mobile US has announced plans to ...

T-Mobile says Vistar Media is the leading provider of (DOOH) advertisements, “reaching millions of consumers throughout their daily lives”. “Through the T-Mobile Advertising Solutions ...

T-Mobile has announced that it has entered into a definitive agreement to acquire digital-out-of-home (DOOH) tech solutions company Vistar Media. Through the T-Mobile Advertising Solutions ...

Cellphone operator T-Mobile will pay around $600m in cash to acquire Vistar Media, which provides technology solutions for digital-out-of-home (DOOH) advertisements. The latter's 'intelligent ...

Telco T-Mobile acquiring Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) advertisements. The deal includes Vistar’s intelligent marketplace and technology ...

T-Mobile has entered into a definitive agreement to acquire Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) advertisements. Through the T-Mobile Advertising Solutions ...