The move comes as the U.S. ad industry enters the fourth month of a contract standoff between Paramount and Nielsen.
VideoAmp, a media measurement company transforming advertising, today announced an extension of their long-term partnership ...
The Paramount-Nielsen contract expired Oct. 1 The post Paramount Renews Ratings Measurement Partnership With VideoAmp as ...
Football competition, the 82nd Annual Golden Globe Awards averaged 10.1 million viewers, according to VideoAmp overnight data ...