With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower ...
In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...
Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...
Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...
London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...
Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...
Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...
Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...
Las fechas del intervalo de noviembre de 2024 incluyen del 28/10/2024 al 24/11/2024. Los informes de Nielsen siguen el calendario de emisión y las semanas de medición van de lunes a domingo. NUEVA ...
2024 年 11 月的间隔日期包括 10/28/2024 至 11/24/2024。尼尔森的报告遵循广播日历，测量周为周一至周日。 纽约 --2024 年 12 月 17 日--在广泛报道总统大选和一系列体育赛事的月份里，多平台媒体分销 ...
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