ヤマハ発動機株式会社は、通学・通勤向け27型電動アシスト自転車「PAS CITY-SP5（パス シティ エスピーファイブ）」の2025年モデルを12月20日に発売します。 「PAS CITY-SP5」は、長距離走行や荷物 ...

Yamaha Motor Co., Ltd. will introduce the CELL HANDLER™2 in March 2025! Following the footsteps of the previous model, the CELL HANDLER™2 is the next-generation cell handling system – the integration ...

That is the promise between the F-series and its users.

ヤマハは、創立以来、シンプルで軽量な2ストロークエンジン搭載のモーターサイクルを数多く手がけ、“2ストロークのヤマハ”という異名を広く世界に轟かせました。特に2気筒（ツイン ...

ヤマハ発動機株式会社は、このたび、水上オートバイ（以下、PWC）ユーザーの利便性向上、安全航行の支援などを目的に、日清紡ホールディングス株式会社（以下、日清紡）と協業し、航行 ...

Based on our Corporate Mission to be a Kando* Creating Company, we are working to promote growth strategies and to reinforce our management foundations toward achieving our Long-Term Vision for 2030 ...

ヤマハ発動機株式会社は、このたび、電動トライアルバイクや電動オフロードバイクの開発・製造を手掛けるフランスの電動二輪メーカー「Electric Motion SAS（以下、Electric Motion）」に出資し ...

My story got somewhat sidetracked, but around the time that the V4 prototype was completed, I thought we should begin gathering information on the U.S. market, so we hired an American market research ...

Our next task was to increase yearly production to 300,000 units and was assigned to us by President Koike himself. Our product lineup still had no models above 60 hp, and looking at our sales network ...

Ever since Yamaha’s initial entry into the U.S. outboard market, I had been thinking the next marine product we should develop was a stern drive as it is the logical extension of an outboard. The U.S.

Our jobs weren’t just about developing motorcycles; we also entered them in races. The YA-1 dominated the top spots in the Mt. Fuji Ascent Race and then the stage moved to the Asama Highlands Race.

In May 1971, I was suddenly summoned by Managing Director Koike. When I arrived at his office he simply said, “You and Ueshima are being recommended for promotion to executive officer. I want both of ...