We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Investing.com -- Google ( NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.