Ahead of next week’s Las Vegas Grand Prix, Scotch whisky company Chivas Regal has been named an official team partner of ...

Ahead of the Las Vegas Grand Prix, Chivas Regal comes together with Scuderia Ferrari HP in a multi-year partnership, with the ...

Ahead of next week's highly-anticipated Las Vegas Grand Prix, Chivas Regal has announced a new multi-year partnership with ...

Chivas Regal, the scotch whisky brand, has been unveiled as a new global partner of the Ferrari Formula 1 (F1) motor racing ...

Scotch whisky brand Chivas Regal has announced a partnership with the Suderia Ferrari HP Formula 1 team as part of a growing ...

Longmorn has long been a cornerstone of some of the most popular blended Scotches. 130 years after its founding, it's time to ...

Pernod Ricard Nigeria, a subsidiary of the global wine and spirits giant, Pernod Ricard Group, has introduced three new ...

The way Pernod has laddered the pricing structure of brands such as Chivas Regal shows that there is vast scope for "premiumizing" the core brands in the portfolio. While we see spirits taking share ...

After investing in future Ferrari driver Lewis Hamilton’s drinks brand, Pernod Ricard has secured a deal that makes its ...

Pernod Ricard has become the largest Indian spirit maker in India in terms of revenue, with a consolidated sales revenue of Rs 26,773.

USL reported a total income of Rs 26,243 crore for FY24. Pernod Ricard India, which owns popular brands like Absolut, Chivas ...

Alcohol major Pernod Ricard is focusing on increasing awareness and availability of its prestige brands in burgeoning markets ...