Apple (AAPL, Financials) released its iOS 18.4 update on Monday, introducing expanded Apple Intelligence capabilities and ...

Apple seems to have lost its direction in the AI race. Despite early excitement surrounding Apple Intelligence, user feedback ...

Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized ...

“AAPL stock price is getting closer to our bear case following the Siri delay sell-off and the risk reward looks attractive,” ...

Voice assistant flounders while rivals sprint into the future The Fruity Cargo Cult Apple’s 13-year-old digital dunce Siri is proving more useless than ever, infuriating users while other tech firms ...

I finally made the journey north to meet John Bunker — a farmer in his 70s who arguably knows more about apple varieties than ...

Apple's iOS 18.4 update introduces new features like Apple News+ Food, AI-powered notifications, and Vision Pro enhancements, ...

Theories vary on why Apple is having trouble seizing the AI moment. For Marcus Collins, marketing professor at the University ...

Gruber shares rare behind-the-scenes insights, including his personal evolution in covering Apple and the moment he realized the company had broken a decades-long precedent. The trio also explores the ...

Apple is promoting Vanessa Trigub to a new executive role responsible for managing retail operations globally, according to an anonymously-sourced Bloomberg report.