The BNP Paribas Open in 2024 turned out to be a monumental event. Though, in a very negative way. That is when current ATP No ...

World number one Aryna Sabalenka praised on Friday the WTA's mission to highlight the personalities of its athletes and ...

World number one Aryna Sabalenka applauded the WTA's efforts to spotlight athlete personalities and supported Saudi Arabia's ...

South Korea's decision to enter the race for the 2031 Asian Cup hosting rights looks set to reignite a bidding battle between ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

Tournament runs get no harder than knocking out the top three seeds.

Here are 10 candidates, five men and five women, who are most likely to hoist the BNP Paribas Open trophy on championship ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...