In their bout with the Deion Sanders-led Buffs, the Red Raiders will debut their new "Mahomes Strategy" uniforms, a nod to ...

With Mahomes’ collaboration with Adidas, the Red Raiders’ jersey featured the three-time Super Bowl MVP’s famous "Gladiator" ...

In 2022 the University of Texas at Austin signed a five-year marketing and advertising deal with Anheuser-Busch, resulting in burnt orange cans of Bud Light emblazoned the longhorn logo.

Chiefs QB Patrick Mahomes collaborated with Texas Tech on a new uniform that the Red Raiders will debut against Colorado this ...

FILE - The College Football Playoff logo is printed across a backdrop during a news conference where the 13 members of the ...

The CFP released an 87-page manual to schools in August, but the work is still ongoing to prepare for a quick-turnaround Playoff game.

According to store owner Stephen Spiegelberg, the University of Colorado objected to licensing a product with an American ...

Learn more There's officially less than a month left in the college football regular season ... see several must-see match-ups, including a Texas vs. Arkansas game, an Oregon vs.

The Texas Tech Red Raiders will run Patrick Mahomes-inspired uniforms against the Colorado Buffaloes in a bid to pull off an ...

The Colorado team will not participate in Texas Tech's "Celebrate America" campaign, declining a charitable design that ...

Researchers say that handwriting is linked to academic success. Historians, like Morris, worry what is lost if people can’t ...

Sep 28, 2024; Dallas, Texas, USA; A view of the Southern Methodist Mustangs fans and a SMU logo during the game between the ...