The logo is made out of blueberries ... the year ends with the ball drop in New York and it starts with the Rose Parade in Pasadena.” The Rose Parade started in 1890 as a kind of booster ...

The 136th Rose Parade began at 8 a.m. on Jan. 1, 2025 in Pasadena and live coverage was provided on FOX 11 and the FOX LOCAL app. This year's theme was "Best Day Ever!" It celebrates life's joyful ...

The presenting sponsor’s white EV, emblazoned with the Rose Parade logo, can be seen at events in Pasadena and are used to get around to float-building tents and anywhere else the users need to go.