Netflix’s big bet on the NFL and Beyoncé seems to have paid off. It’s not an exaggeration to say that Netflix had a lot on the line with two live NFL games on Christmas Day. It’s not just that the streaming giant paid $150 million to show the games as part of a three-year deal,

On Thursday, Nielsen revealed the viewership numbers for both of the NFL games streamed on Netflix; the Pittsburgh Steelers vs. Kansas City Chiefs and Baltimore Ravens vs. Houston Texans. The results were unparalleled, making them the most-streamed NFL games in U.S. history.

The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past throughout the NFL, but only on special occasions.  That changes Wednesday, as the league will play Christmas Day games in the middle of the week for the first time.