As we head into fall, the fashion and beauty trends start to change with the seasons! I’ve put together a list of trending ...

Eyeshadow palettes are always something that can transform your whole makeup look. Watch some tutorials to see what styles ...

There's no doubt about it, we all love a beauty dupe, especially when it's a Rare Beauty blush dupe. If, like the rest of us, you've been obsessing over Rare Beauty's liquid blush, then you'll be over ...

So if the beauty guru in your life has a vanity akin to the shelves of Sephora, a skincare or makeup advent calendar will be the way to their heart (because yes, they do in fact want more makeup ...

Co-Founder, Executive Director, Chief Operating Officer since 2019 / Forbidden Foods Jarrod Milani co-founded Forbidden Foods in 2010, and is the company's chief operating officer. Prior to that, he ...

Using expired makeup can lead to serious eye and skin problems. Here's when to toss it and why it matters for your health. Macy Meyer is a North Carolina native who graduated from UNC-Chapel Hill ...

About 24 percent of Estée Lauder’s revenue is generated by makeup sales, making it the largest product category for the company. Meanwhile, sales of L'Oréal’s product category Luxe have also ...

E.l.f. Cosmetics, Milani, Charlotte Tilbury, One/Size, Benefit Cosmetics, Flower Beauty and Too Faced. We’ve come a long way since my Aquanet days — but maybe too long? Today, there are dozens ...

“Less is more” is the motto of J-beauty, one of the world’s largest cosmetics markets. Japan is home to multinational cosmetics enterprises that tap into traditional know-how and modern ...

Dry skin can make makeup application tricky, since formulas tend to cling onto dry patches and flakes. So, I set out to find the best makeup for dry skin. After interviewing makeup artists and ...

Why Trust Us? Multi-use makeup is every time-crunched beauty lover's dream. Sure, it's fun to play around with different lip colors or blush textures, but sometimes, you've just got to get out the ...