While Myntra has not officially commented on the cancellation, the removal of promotional material and the planned activation ...

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...

2024 was a year of major developments for Dentsu India. The company reshuffled leadership in Sokrati, its performance marketing agency, appointing Abhirup Datta as CEO following the exit of former CEO ...

Myntra's M-Now service offers fast delivery of premium gifts in Bengaluru for Valentine's Day. The "Break Up with Basic" campaign encourages customers to choose unique gifts instead of common ...

Shop the best and trendiest Valentine's Day gifts for the woman in your life and get great discounts only on Myntra's Fashion Carnival Sale. Loading Suggestions... Loading Suggestions ...

With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...

As digital media dominates advertising, brands are increasingly turning to social stars to drive engagement and sales ...

India's beauty industry is experiencing rapid growth with booming online sales. Global and local brands are bolstering their ...

KlugKlug expands its global footprint as demand for data-driven influencer marketing grows. The platform analyses 300M+ ...

From witty billboards to festive packaging and social media takeovers, quick commerce platforms are going all out this ...

India is the fastest growing online market for beauty products, with beauty ecommerce sales rising 39% from June-November ...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Nancy Tyagi, The Fashion Influencer Nancy Tyagi ...