If you're on makeup TikTok like us, then you've definitely seen the thousands of videos floating around of viral e.l.f.

Discount retailers T.J. Maxx, Marshalls, Ross, and Nordstrom Rack frequently have steep discounts on high-end hair and makeup ...

Woman’s World has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more! You may have heard of drugstore dupes, but we’re here for grocery ...

The brand has gone on to create ‘dupes’ of plenty of other high-end products, such as Sol de Janeiro’s body mists, Summer Fridays’ Lip Butter Balm and Drunk Elephant’s bronzing drops.

For about six years of that time, I was with a wedding-focused team and did quite a bit of freelance work for photoshoots, high-school ... every makeup artist I know keeps the brand's Flawless ...