Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Jeff Bezos’s Blue Origin launched its New Glenn rocket into orbit early Thursday, in a critical milestone that comes some 25 years after the billionaire founded the company with the goal of reducing the cost of access to space.

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.