While Adidas is joining thousands of other companies registered in the direct-to-consumer Buy with Prime program, it seems to be a notable score for Amazon when it comes to brand clout. Other notable brands linked up with the program include Belkin, Steve Madden, Laura Mercier, Izod, MrBeast, and more.

Amazon has updated its Prime Video streaming app for the Apple TV, bringing several improvements. The app now provides a more “native” experience on tvOS.

Amazon (NASDAQ:AMZN) announced on Thursday the expansion of its Buy with Prime service to include Adidas' (OTCQX:ADDYY) website and app. The new partnership will begin in the spring. During checkout for Adidas (ADDY)) customers,