We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

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In the first episode of CREP CHAT, we dive into two of Adidas’ most iconic sneakers: the Yeezy 350 V2 and the Ultraboost.

German sportswear giants Adidas and Puma have both announced they are seeking to reduce costs, including through possible job ...

GERMAN sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts ...

When Kanye West aka Ye brokered a peace treaty with Adidas in 2024 after years of estrangement drama, little did the fans ...

The controversial music producer released photos of the two new colorways that are anticipated for his latest product, the SL-01, AKA The Yeezy Slides. His deal with adidas may be over ...

Getty Images for Nordstrom West launched his Yeezy line in 2015 to much fanfare — and with Kardashian, her family and the fashion industry all present to bear witness. Getty Images for adidas ...

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If you’re wondering why buying the latest pair of racing shoes can feel like trying to score Taylor Swift tickets, you’re not ...

Adidas focused in the past year on fueling a trend for its retro multicolored, three-striped shoes like the Samba ... the abrupt ending of its lucrative Yeezy shoe line. Operating profit for ...