The Lionsgate deal establishes how AI is rapidly becoming an important tool throughout the filmmaking process, from initial conceptualization to final post-production.

The studio behind the “John Wick,” “Hunger Games,” and “Twilight” franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.

Entertainment giants Lionsgate are partnering with artificial intelligence (AI) company Runway to allow a new AI model to be trained on their extensive film and TV archive. Lionsgate, the studios behind series such as The Hunger Games and John Wick,

In return for allowing AI video company Runway access to its content catalog, Lionsgate will get a custom AI model.

"Hunger Games" and "John Wick" studio Lionsgate will partner with AI research company Runway to create and train an AI model that can be used to help augment Lionsgate's work.

Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Just a day after Lionsgate announced its partnership with AI company Runway, UTA CEO Jeremy Zimmer called the deal "concerning" for artists. "The deal that was announced … by Lionsgate, where they … made this connection with an AI company where they're going to give this company tremendous access to all of their library — that's concerning,