The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport.

The world No. 1 is seeking a third Australian Open title in a row. This is what makes her the best player in the world.

Keys, ranked 14th and seeded 19th, prevented Sabalenka from earning what would have been her third women's trophy in a row at the Australian Open — something last accomplished by Martina Hingis from 1997-99 — and her fourth major title overall.

Madison Keys of the U.S. celebrates after defeating Iga Swiatek of Poland in their semifinal match at the Australian Open tennis championship in Melbourne, Australia, early Friday, Jan. 24, 2025. (AP Photo/Vincent Thian) AP

American Madison Keys upset top-ranked Aryna Sabalenka 6-3, 2-6, 7-5 to win the 2025 Australian Open. This win gives Keys her first ever Grand Slam title at the age of 29.

The Madison Keys who will play two-time defending champion Aryna Sabalenka for the title at the Australian Open on Saturday night is not the same Madison Keys who was the runner-up at the U.S.

Madison Keys won her first grand slam title at the 2025 Australian Open, defeating No. 1 seed Aryna Sabalenka in the final on Saturday. Keys beat

Madison Keys wrote three short words on the camera lens after her victory against Iga Świątek at the Australian Open: “Oh my god.”

MELBOURNE, Australia — Madison Keys beat Aryna Sabalenka 6-3, 2-6, 7-5 in the Australian Open final at Melbourne Park Saturday.

Aryna Sabalenka hopes to do something no woman has in more than a quarter of a century: win a third consecutive Australian Open championship

American Madison Keys dethroned Aryna Sabalenka to become the oldest first-time winner of the women’s singles title at the Australian Open.