Super Bowl LIX ended with the Eagles taking the win, but before kickoff, Nike's exclusive party brought some famous faces together for a night to remember.

With production spearheaded by Roc Nation and Jesse Collins, the 2025 halftime show was a truly memorable event. In an inclusive move, there was also an American Sign Language (ASL) performance by Matt Maxey, which means that everyone watching, regardless of their hearing abilities, was engaged.

A bevy of Super Bowl commercials trying to shake up the usual formula of using celebrity cameos and rapid fire jokes, but only a handful succeeded

While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity crowd ogling to see the watches on the wrists.

Former New England Patriots quarterback and current FOX Sports broadcaster Tom Brady wore a spiffy watch while in the booth for Super Bowl LIX's matchup between the Philadelphia Eagles and Kansas City Chiefs.

Tom Brady wore a $740,000 watch for his first time as a Super Bowl commentator. The Jacob & Co. timepiece includes 424 gems and a flying tourbillon, a sign of a luxury watch. The company produced only 18 of these watches,