Klondike, an ice cream brand, relaunched its long-term tagline of What Would You Do for a Klondike? in the USA by showing up in person to call on people to follow through with what they said they'd do ...

Brand awareness and reach for the new product launched by L'usine to enter a new segment Brownie within the cakes category. Yes, it's the first year of this campaign. The campaign has a unique concept ...

This report showcases five key ideas in effectiveness thinking that we’ve examined this year and where we think they're going next. At Cannes Lions, Morgan took to the stage with Jon Evans of ad ...

Where to listen Timestamps 00:46 – Background to Ad Net Zero 06:16 – Creating systems to report and measure emissions 11:14 – What role can media companies play in advocating for sustainable media ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing ...

Dull advertising does not deliver the marketing intent and stems from accountability sinks – but creative development and evaluation can identify and remedy dull ...

Are you a car-owner? – Let’s say, in all probability, yes. Have you heard of Castrol? – Pretty sure you have, car-owner or not. But do you know which engine oil goes into your vehicle? – Or is that ...

The ITR(Income Tax Return Filing) campaign for Amazon miniTV's “Half CA” had two key objectives: Broad Audience Awareness: Reach not just CA aspirants and young professionals, but anyone familiar with ...

Create an initiative from OLAY which genuinely increases the number of women working in STEM fields in India, in a way that drives further awareness of the problem and goodwill towards OLAY, with ...

Axis Bank's “Open 2023” campaign deserves an award for its innovative approach in rebranding their ‘Open’ app as a personalized, hassle-free solution, by connecting emotionally with diverse audiences.