Objective #1: Positively impact living conditions by penetrating homes and uplifting domestic househelps' rooms in the UAE. Objective #2: Positively influencing key brand attributes for HomeBox as a ...

Brand awareness and reach for the new product launched by L'usine to enter a new segment Brownie within the cakes category. Yes, it's the first year of this campaign. The campaign has a unique concept ...

Klondike, an ice cream brand, relaunched its long-term tagline of What Would You Do for a Klondike? in the USA by showing up in person to call on people to follow through with what they said they'd do ...

This report showcases five key ideas in effectiveness thinking that we’ve examined this year and where we think they're going next. At Cannes Lions, Morgan took to the stage with Jon Evans of ad ...

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

Given the silence (and subsequent decline in brand equity) as well as the genuine RTBs in this new product, the main objective of the campaign was to drive brand awareness and maximizing reach through ...

The war of innovations placed a threat on the existing NESCAFÉ range, as we saw a drop in sales of some of the older NESCAFÉ ice variants. The new NESCAFÉ Ice Cookies & Cream was therefore expected to ...

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APAC is undergoing the largest transfer of intergenerational wealth, estimated at $5.8 trillion by 2030, according to a McKinsey study – and these investors bring with them heightened expectations for ...

To succeed in 2025 and beyond, B2B marketers must align their strategies with metrics that measure effectiveness and create sustainable value. The future of measurement lies in unifying fragmented ...

Want to stand out from the usual holiday tear-jerkers? Go for humour in your Christmas ads says Brian Coane, Client Partner at Leith. Christmas has become the advertising industry’s seasonal spectacle ...

In the surface economy, a smartphone’s lock screen is transformed into a personalised and dynamic hub of information and entertainment – and this has the potential to become the next marketing ...