If this election taught us anything, it's that we live in an "emotion economy," where extreme feelings drive engagement, loyalty, and, ultimately, votes. In a world of fractured truths, it's no longer ...

The anniversary offers a limited-edition set and new campaign - 200 Years of Cocktail Creativity. Read the whole story ...

Los Angeles County is suing PepsiCo and Coca-Cola over plastic pollution, arguing that the companies knowingly misled the ...

The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

A recent ruling requiring Meta to face a class-action suit "will make it too easy to certify nationwide consumer-fraud ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

"In nearly all cases, Republicans paid more attention to political ads than Democrats in the time period," TVision found, ...

Georges has been at the luxury British marque for 26 years and was previously global sales and marketing director.

Sixty-nine percent of doctors engage with influencer content daily and 90% weekly, yet only 36% find social content to be extremely or very trustworthy.

Video ads in the Microsoft Advertising Platform has been updated to allow advertisers to reach and engage audiences across desktop, mobile and tablet while they browse the web and watch online videos.