Key Takeaways Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity.

Unity Software stock is rising after a post from Keith Gill that may or may not have anything to do with the company.

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Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company

Shares in the videogame engine developer caught fire on Thursday after a cryptic social media post by Keith Gill, the online investor better known as Roaring Kitty.

Despite a lack of any real news, Unity Software (U) is up by 17% in pre-market trading on Thursday. It appears to be a result of the latest tweet from Keith Gill, an investor who also goes by “Roaring Kitty.

Unity Software (NYSE:U) shares jumped more than 8% in premarket trading Thursday following a block trade of 1.32 million shares valued at $29.7 million on Tuesday night. Social media activity surrounding the company has surged,