The worldwide rollout includes an outdoor campaign, a takeover of the facade of Harrods in London, and pop-ups in cities ranging from Mexico City to Tokyo.

We discovered that in 1889 the traditional tie that identifies Moët & Chandon’s bottles was enhanced into a bow. Thinking about what this element represents, we brought it forward and created an oversized fabric bow covered in pearled beads. The bow is detachable and can be worn as a brooch, adding that extra touch of elegance and sophistication.

The line includes redesigned versions of the brand’s cuvees and a jeroboam with a handmade, wearable pearl bow.

The iconic Moët & Chandon tie was first designed as a bow, which inspired Williams’ take on the new bottle designs.

Birthdays are a time to celebrate—and what better way to toast another year than with a sparkling glass of champagne? Pharrell Williams hopes you’ll do just that with his latest “I was excited about the opportunity to create something that would bring people together and celebrate life's special moments—in particular,