Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Barcelona announced a new kit deal with American sportswear brand Nike on Saturday, which Spanish reports say could be worth ...

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...

The Catalan giants have, following the odd dispute, entered into a 10-year partnership with sportswear giants Nike that is ...

On the campaign trail, the president-elected floated proposals that included a more than 60% tariff on goods imported from ...

Sportswear giant Nike has named Kizmet Mills its new diversity, equity and inclusion (DEI) chief, making her the fifth ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...

Nike is the goddess who personifies victory in any field and is said to have had an overwhelming desire to always win, making ...

Catalan radio station RAC1 also reported news of a deal being agreed between the La Liga soccer club and the American ...

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

The influence of social media and celebrity endorsements plays a crucial role in driving brand visibility and consumer interest in sportswear. Platforms like Instagram, TikTok, and YouTube have become ...