The NFL needs no help reaching maximum market penetration, particularly as, next week, we enter an uncertain and potentially terrifying new world in which one suspects a large swath of the populace is going to be particularly eager to dive face-first into whatever available distraction is within reach.

The No. 1 seed Kansas City Chiefs will face off against the No. 4 seed Houston Texans in the divisional round of the AFC playoffs next week.

The Houston Texans defeated the Los Angeles Chargers in the Wild Card Round, and now, they are preparing to face the two-time defending champion Kansas City Chi