Just one quarter after Warren Buffett's Berkshire Hathaway bought more than $266 million worth of Ulta Beauty (NASDAQ: ULTA) ...

When exactly you should change out a product varies. That's because certain items tend to turn into germ pits faster than ...

Berkshire sold 666,000 shares of the cosmetics retailer in the third quarter, nearly all the stake it had accumulated in the ...

You can get 20% off at Ulta by signing up for the Ulta Beauty Rewards credit card. Once you’re approved for the card, you’ll ...

Plus, learn makeup artist-approved tips for achieving a flawless finish. We love a powder foundation because it's easy to use ...

If you like a layer of foundation all over the face, Gerstein says to make sure you work and buff the product into your well-hydrated skin so it doesn't look cakey. "Bouncing a damp beauty sponge over ...

Ecommerce has emerged within the beauty industry as a pivotal channel ... Here are some of the key approaches Orveon uses: The success of Bare Minerals’ loyalty program provided a great foundation for ...

Say goodbye to streaks and unwanted patchiness with this sponge that perfectly blends your foundation in seconds. A cheaper version for the more famous beauty blender, I love the material of this ...

TikTok and YouTube. Whether you've been planning an intricate cat costume for months or it's a day-of situation, we've rounded up a few easy cat Halloween makeup tutorials that make it simple to ...

So if the beauty guru in your life has a vanity akin to the shelves of Sephora, a skincare or makeup advent calendar will be the way to their heart (because yes, they do in fact want more makeup ...

PSA to all the beauty lovers out there: You can start shopping Ulta’s Black Friday sale right now. While the official sale doesn’t go live until late next month, Ulta’s early Black Friday ...