In their bout with the Deion Sanders-led Buffs, the Red Raiders will debut their new "Mahomes Strategy" uniforms, a nod to ...

With Mahomes’ collaboration with Adidas, the Red Raiders’ jersey featured the three-time Super Bowl MVP’s famous "Gladiator" ...

In 2022 the University of Texas at Austin signed a five-year marketing and advertising deal with Anheuser-Busch, resulting in burnt orange cans of Bud Light emblazoned the longhorn logo.

Chiefs QB Patrick Mahomes collaborated with Texas Tech on a new uniform that the Red Raiders will debut against Colorado this ...

FILE - The College Football Playoff logo is printed across a backdrop during a news conference where the 13 members of the ...

According to store owner Stephen Spiegelberg, the University of Colorado objected to licensing a product with an American ...

The CFP released an 87-page manual to schools in August, but the work is still ongoing to prepare for a quick-turnaround Playoff game.

The Colorado team will not participate in Texas Tech's "Celebrate America" campaign, declining a charitable design that ...

The Texas Tech Red Raiders will run Patrick Mahomes-inspired uniforms against the Colorado Buffaloes in a bid to pull off an ...

Researchers say that handwriting is linked to academic success. Historians, like Morris, worry what is lost if people can’t ...

The Tampa Bay Buccaneers did not make many friends at GEHA Field at Arrowhead Stadium ahead of Monday's game against the Kansas City Chiefs. As Sam ...