That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

Claude Code generates computer code when people type prompts, so those with no coding experience can create their own programs and apps. By Natallie Rocha Reporting from San Francisco Claude Code, an ...

To better understand which social media platforms Americans use, Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025. SSRS conducted this National Public Opinion Reference ...

MATLAB is a leading environment for numerical computing, algorithm design, and data analysis used by engineers, researchers, and students worldwide. Prices matter because the total outlay depends on ...

Using the right model and the right prompt is only part of the enterprise AI challenge, it's also critical to optimize the prompt. The breakthrough in prompt optimization arrives alongside Databricks' ...

Kara Alaimo is an associate professor of communication at Fairleigh Dickinson University. Her book “Over the Influence: Why Social Media Is Toxic for Women and Girls — And How We Can Take It Back” was ...

Nearly a quarter (24%) of buy-side trading desks plan to implement internal AI technologies for trade execution in the next 12 months, with 15% already doing so, according to a new report from Crisil ...

After two and a half years we have enough data to form a clearer picture about who is using AI, what they are using it for, what they think about it, and what it means for learning. What do students ...

Imagine having a single tool that could streamline your entire SEO strategy—one that performs detailed audits, analyzes competitors, and uncovers high-impact keywords, all while saving you time and ...

Either way, let’s not be in denial about it. Credit...Illustration by Christoph Niemann Supported by By Kevin Roose and Casey Newton Kevin Roose and Casey Newton are the hosts of The Times’s “Hard ...