From March 14, Apple is offering a new Vision Pro experience at Apple Stores. You don’t have to pay to try it out, just book ...

One of the world's best-selling rock bands partnered with Apple to create an immersive film that gives you a front-row ...

Apple plans to release a new Apple Immersive Video featuring Metallica, with Apple retail stores offering a preview ...

One of the world's most popular rock bands partnered with Apple to create an immersive film that gives you a front-row ...

If The Weeknd wasn’t enough to convince you to pick up Apple’s $3,499 headset (or at least stop by an Apple Store to try one ...

The concert experience, simply titled Metallica, will be available on Apple Vision Pro. Filmed in Mexico City in September ...

Metallica have just announced their first-ever immersive concert film which will make its debut this week. It’s another ...

Filmed during the sold-out finale of their M72 World Tour last year, Metallica’s concert brings viewers closer to James ...

If you're the owner of an Apple Vision Pro you can look forward to a new “Apple Immersive concert experience” that will ...

M72 World Tour at Mexico City’s Estadio GNP Seguros. “With Metallica on Apple Vision Pro, you feel like you’re right there: ...

It’s in this last category where Apple has announced yet another new entry. This Friday, March 14, Apple is releasing Metallica, an immersive experience that will let fans virtually attend the band’s ...

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...