While some liquid formulas are certainly worth your purchase, always finish off with sweeps of powder blush to set everything ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

Shop TODAY’s editorial director Adrianna Brach joins TODAY to share items that are in Shop TODAY curated bright boxes and ...

From expensive-smelling scents to the glidiest eyeliner, our beauty team reviews the best of Victoria Beckham Beauty ...

Kylie Jenner showed off a natural look in a makeup-free selfie shared on her Instagram Stories on Nov. 15. The Kylie ...

"I ran out of my Murad retinol serum [$92], so I gave this a try. I actually like it better than the Murad." —a reviewer of ...

(Reuters) - Indian retailer Nykaa reported a 72% rise in its second-quarter profit on Tuesday as its mainstay beauty products ...

The new collection features sustainable options for lipsticks, mascaras, jars, and more. Elixir: a sleek 30mL bottle, ideal ...

Kosas was founded back in 2015 by Sheena Zadeh, who used her biological sciences degree to create cosmetics that nourish ...

Everyone knows and loves everything Sol De Janerio, so we know this perfume mist will not disappoint. The perfume has scents ...

The latest to arrive is called blonzing, which may seem to suggest a complicated technique but, in reality, couldn't be ...

When exactly you should change out a product varies. That's because certain items tend to turn into germ pits faster than ...