While Myntra has not officially commented on the cancellation, the removal of promotional material and the planned activation ...

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...

2024 was a year of major developments for Dentsu India. The company reshuffled leadership in Sokrati, its performance marketing agency, appointing Abhirup Datta as CEO following the exit of former CEO ...

Angad Bhatia’s exit from ILN and his foray into creator-focused investments mark a major transition in his career. While ILN ...

With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...

As digital media dominates advertising, brands are increasingly turning to social stars to drive engagement and sales ...

Black content creators are paid 35 percent less than their White peers—but brands can help even the playing field.

KlugKlug expands its global footprint as demand for data-driven influencer marketing grows. The platform analyses 300M+ ...

From witty billboards to festive packaging and social media takeovers, quick commerce platforms are going all out this ...

India is the fastest growing online market for beauty products, with beauty ecommerce sales rising 39% from June-November ...

India's beauty industry is experiencing rapid growth with booming online sales. Global and local brands are bolstering their ...