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Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.

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Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

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The strong Q3 earnings mark the 11th straight quarter that The Trade Desk has posted a greater than 20% revenue gain. Customer retention for the quarter remained high at greater than 95%.

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.