Find out how to reapply sunscreen over makeup with Korean SPF and TikTok tips, and products like sunscreen mists and sticks.

With consistent use, it enhances skin elasticity and firmness, leading to a revitalized look. This natural oil is a ...

The right lipstick shade can make or break an outfit. So, it becomes imperative to choose a shade that complements your skin ...

The right lipstick shade can make or break an outfit. So, it becomes imperative to choose a shade that complements your skin ...

It is important to adopt a more holistic approach to skincare. Healthy, glowing skin isn’t just about the products we apply, ...

The setting powder extends the durability of regular foundation and unifies the skin tone ... and witch hazel for skin ...

To make potatoes healthier, try baking or roasting them with olive oil, herbs, or spices. Leaving the skin on potatoes helps ...

E.l.f. CEO participates in the starting coin toss and shares a video that’s part of its Change the Board Game initiative.

We’re more than halfway through November, which means these early Black Friday deals are well underway. As a beauty editor, I ...

"Cause an e.l.f.ing racket" was co-created by e.l.f.'s partner, Day One Agency, who also supported the Indy 500 Lip Oil Change activation, recently recognized with two prestigious Clio Sports Awards.

In case you didn't know, Amazon has an "Internet Famous" section curated with TikTok-viral products — including these ...

President-elect Donald Trump continues to build his incoming administration, announcing key loyalists for top roles and a string of controversial Cabinet picks. Follow for live updates.