Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

After delays and false starts, Jeff Bezos's firm Blue Origin has reached orbit with its first launch of the New Glenn rocket, though attempts to land the first stage at sea were unsuccessful

Jeff Bezos’s Blue Origin launched its New Glenn rocket into orbit early Thursday, in a critical milestone that comes some 25 years after the billionaire founded the company with the goal of reducing the cost of access to space.