Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The young basketball ... It’s big shoes to fill, but at the same time, this is his moment, his lane and his time to create ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

When Yannick Atanga was a teenager in Cameroon, a basketball scholarship to a school in the US changed his life. Since 2019, ...

Syracuse, N.Y. ― Kiyan Anthony, the son of Syracuse legend Carmelo Anthony, will follow his father’s Nike-clad footsteps and ...

The shoe is designed to withstand the unique movements in fencing, like sudden lunges, as well as the abrasive metallic strip on which the sport is played.

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Kaylene Big Knife’s logo will appear on the Griz and Lady Griz basketball teams' shooting shirts during games in the Adams Center.

Florida basketball head coach Todd Golden talked Florida State, Urban Klavzar and the team’s first three games with the media ...

WNBA legend Candace Parker praises the NCAA's NIL rules, highlighting how athletes like NFL star Caleb Williams are ...

"This is such a fun and exciting way to celebrate my journey through basketball ... which reportedly gave her "one of the richest shoe endorsement deals in women's basketball." ...

The 12 greatest shoes & boots ever made; iconic footwear styles every man should have on their shoe rack, from Clarks Chukkas to Red Wing Worker Boots.