Blue Origin is targeting next Tuesday (Feb. 25) for its 10th space tourism mission, which will send six people to the final frontier. If all goes according to plan, Blue Origin 's suborbital New Shepard vehicle will lift off from the company's West Texas site on Tuesday at 11:30 a.m. EST (1630 GMT; 9:30 a.m. local Texas time).

After years of delays in space launches and lagging behind its main competitor, Blue Origin founder Jeff Bezos is returning to the playbook that led Amazon to becoming one of the world’s biggest companies: a culture maniacally focused on results.