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When I saw Anetik's UltraGuide Hoodie, I knew right away that this could be the one, the hoodie I said "didn't exist." It had all the right pockets in all the right places. It buttoned down the front.

Learn more about it. The humble hoodie has come a long way since its gradual emergence as a style statement in the 1970s. By the ‘90s, they were already ubiquitous, and have remained so ...

San Francisco 49ers star quarterback Brock Purdy - who wears adidas on the field - has signed an off-field sponsorship deal ...

Everything about the Anetik UltraGuide Hoodie works for me. The designers at Anetik took the time to make a piece of hooded tech wear that serves a purpose in a well thought out fly-fishing system.