Amazon founder Jeff Bezos (and many others) posted pics of Blue Origin’s New Glenn rocket, named for astronaut John Glenn, on social after liftoff.

Jeff Bezos Blue Origin has launched its massive new rocket on first test flight from Florida. Named after the first American to orbit Earth, the New Glenn rocket blasted off from Florida, soaring from the same pad used to launch NASA's Mariner and Pioneer spacecraft a half-century ago.

Bezos’ space company Blue Origin started at about the same time as Musk’s SpaceX but since then Musk’s firm has launched more than 400 of its Falcon 9 rockets into orbit and is testing out its giant Starship rocket which it hopes will send astronauts to the Moon and one day possibly on to Mars.