This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? What do ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research from PR Newswire.

If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 ...

European B2B marketers excel with authentic branding and data privacy best-practices, offering key lessons for US marketers.

During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of four from the previous year, ...