If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

LEGO celebrates Michael Schumacher’s legendary 2004 Ferrari F2004 with a detailed 735-piece set. Complete with working steering, V10 engine, display stand, and minifigure, this collector’s piece ...

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

When Nico Hulkenberg got onto the podium for the first time at this year’s British Grand Prix, the F1 driver was presented with a very unique trophy to mark his third-place finish. Along with ...

With new and old faces on the grid for F1 2025, Lego decided this was the perfect time to unleash its first full partnership collection with Formula 1. All 10 teams now have their own Lego Speed ...

In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...

The LEGO Formula 1 Off Track experience captivated racing fans with its immersive activation on Saturday. The event offered a variety of play zones for participants to build, race, and explore.

LEGO and Formula 1 have unveiled the first new sets commissioned as part of their new multi-year partnership. The two organisations came together for an exclusive launch at the Las Vegas Grand Prix to ...

If you've ever attended a Formula 1 event, you'll know: The cars are loud. The revving of an F1 car’s power unit can reach up to 140 decibels. That’s like standing next to a firework as it’s exploding ...