Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu. The Search Personalization page has undergone a redesign that brings everything into one place.

Google is shipping out a new System Services update, which affects general Android features that are powered by Google Play ...

Google has announced a wide range of upgrades for its Gemini assistant today. To start, the new Gemini 2.0 Flash Thinking Experimental model now allows file upload as an input, alongside getting a ...

As part of a broader Material You redesign, the Google app is getting a new shortcut to quickly access “Ads personalization,” which was recently overhauled. Besides a Material You bottom bar and ...

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

With Google Wallet, the company wants to replace the physical one in your pocket. One way it’s doing that is by highlighting how passes stored in Wallet can more proactively integrate with other ...

Google's Danny Sullivan confirmed, again, that personalization in Google Search is an "extremely light" ranking signal. In fact, he said personalization is "fairly rare" to be used for ranking ...

Google has released a game-changing upgrade to its Gemini chatbot. This feature, which allows the chatbot to access your Google Search history, helps it produce more personalized results. The powerful ...

Google’s top advertising executive, Susan Wojcicki, said on Wednesday that Google’s biggest innovations over the next several years will be in personalized search results and ads. Her remarks, made at ...

The promise is AI that's uniquely helpful because it knows you. But the risk is AI that feels more like surveillance than ...