Royal Caribbean to Add River Cruises Under Celebrity Brand

Royal Caribbean Is Heading to the River. It’s a Risky, but Lucrative, Bet for the Stock.
Royal Caribbean could have kept it simple. The cruise line operator delivered a better-than-expected fourth-quarter report and roughly in-line guidance, and its stock gained 12% f
Why Royal Caribbean Group is betting big on luxury river cruises
Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.
Watch out, Viking! Royal Caribbean Group's Celebrity Cruises is about to offer river sailings
Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.
This popular line is launching river cruises in 2027. Here's where it will sail.
Celebrity Cruises will launch river cruises in 2027 with bookings opening this year. The news comes after Celebrity Cruises announced it had ordered a sixth Edge Series ocean ship. Celebrity Cruises is expanding to new waterways. The cruise line will launch river cruises in 2027, with bookings opening this year, the company announced Tuesday.
Celebrity Cruises generates excitement with its river cruise expansion
Travel advisors say Europe's rivers are ready for a new player with the reach of Royal Caribbean Group, Celebrity's parent company.
Royal Caribbean to launch luxury river cruises in Europe
"Celebrity River Cruises will bring our Edge Series' sophistication to iconic rivers, starting in Europe," said President Laura Hodges Bethge.
Celebrity Cruises to Build 10 River Ships
Royal Caribbean today announced the launch of Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year, according to a press release. The Company has committed to an initial order for 10 transformative ships and plans to sail in 2027.
Celebrity announces new river cruises for 2027
Destinations and itineraries haven’t yet been revealed but Celebrity Cruises said it will sail “through the heart of Europe’s culture and history” and on the “world’s most iconic rivers”. Bookings will open later this year and sailings will start in 2027.
Celebrity River Cruises to Sail in 2027, 10 Ships Ordered
Royal Caribbean Group announced that its premium brand, Celebrity Cruises, will usher in a new era in river cruising with the 2027 launch of Celebrity Rive | Royal Caribbean Group's premium brand, Celebrity Cruises,
This T+L Reader-loved Cruise Line Will Launch European River Trips in 2027
Best known for its amenity-packed mega-ships, Celebrity Cruises plans to launch 10 river vessels, with the first operating in Europe by 2027. It will be the first time Celebrity has operated river ships of any kind, said Laura Hodges Bethge, the line’s president, in an exclusive interview with T+L.
Royal Caribbean Group’s river cruise ambitions go ‘far beyond’ 10 ships
The brand has signed an initial order for 10 “transformative” ships in Europe but Royal Caribbean Group president and chief executive Jason Liberty said its ambitions “go far beyond that” with Silversea also an option to start river cruises.
Royal Caribbean eyes strong 2025 profit on robust cruise demand
Royal Caribbean said on Tuesday that 2025 was shaping up "to be another great year", with a near 23% jump expected in ...
Royal Caribbean Cruises Posts Q4 Beat: 'A Compelling Long-Term Strategy,' Says Analyst
Shares of Royal Caribbean climb on upbeat Q4 earnings. Analysts bullish on company's long-term strategy and potential for ...
Royal Caribbean Stock Hits All-Time High on Higher Pricing, Onboard Revenue
Key Takeaways Higher prices and more onboard revenue helped lift profit at Royal Caribbean.The cruise line said demand ...