Leonardo DiCaprio has officially joined the Rolex family as its newest ambassador, the Swiss luxury watchmaker announced on February 25, 2025.

The immediate dividend of this partnership is that DiCaprio should have access to Rolex’s full catalog. This will make for some great watch spotting from a guy we already know is a fan of the Daytona. However, Rolex ’s ambassadorships typically go beyond strapping the newest timepieces to their famous partners’ wrists.

The Oscar-winning actor becomes the latest in a stable of luminaries that includes Martin Scorsese, James Cameron, Roger Federer and Coco Gauff.

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand's newest ambassador on Tuesday, following the release of Rolex's "Reach for the Crown" campaign. The video ad,

Leonardo DiCaprio joins Rolex as an ambassador, highlighting his environmental work and iconic status. Lester Holt, the anchor and managing editor of “NBC Nightly News” for a decade, announced that he is stepping down from the long-running broadcast at the beginning of the summer. NBC News did not immediately name Holt’s successor.

Leonardo DiCaprio has become an ambassador for Rolex and the luxury watch designer has lauded the 'Titanic' star for his "environmental advocacy".