Kontoor CEO Scott Baxter says Helly Hansen focuses on the Wrangler and Lee owner's top expansion categories in outdoor and workwear.

“It ticks all the boxes for us,” Baxter said, pointing to Helly Hansen’s expertise in both outdoor and workwear, the cornerstones of Kontoor’s business. “We get that in one fell swoop.”

Kontoor Brands, owner of denim giants Wrangler and Lee, is expanding its portfolio with the addition of global outdoor and workwear brand, Helly Hansen.