For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.
In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...
Coca-Cola has created a new AI-generated version of ‘Holidays Are Coming’, which will run on TV screens instead of the original 1995 ad this festive season. The new AI-generated ad, the first of its ...
By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...
It included campaigns that tied into global cultural moments, such as K-pop, Chinese New Year, and Nepal’s Dashain festival.
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Coca-Cola said its decision did not mean it was joining the #StopHateforProfit campaign Coca-Cola will suspend advertising on social media globally for at least 30 days, as pressure builds on ...
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Uncommon Stockholm’s first piece of work for the brand positions Coca-Cola as the perfect partner to tacos no matter where you are in the world Coca-Cola’s new campaign in Norway hopes to bring a ...
The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.
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