An expansion with RELEX aims to bring improved accuracy to Vallarta’s pricing strategies and increase sales and profitability ...

One of California’s largest Latino-owned grocery chains is entering its 40th year in operation with a grand-opening ...

In support of their commitment to the community and appreciation for the residents, Vallarta Supermarkets will also be donating $7,500 to local charities and schools in the Modesto area and ...

Inside Look is a Modesto Bee series where we take readers behind the scenes at restaurants, new businesses, local landmarks and news stories. Modesto gained a new grocery store chain when Vallarta ...

Vallarta Supermarkets, a Mexican grocery chain, opens in Wood Colony Plaza on Pelandale Avenue in Modesto. How much do 2025 Super Bowl commercials cost?