The Western Association of Food Chains (WAFC) elected David Hinojosa, COO of Vallarta Supermarkets, to its board of directors ...

An expansion with RELEX aims to bring improved accuracy to Vallarta’s pricing strategies and increase sales and profitability ...

Vallarta Supermarkets, a leading regional grocer known for offering fresh, authentic food, has expanded their use of RELEX Solutions, a provider of unified supply chain and retail planning solutions, ...

From carnicería to chain In 1985, Vallarta Supermarkets founder Enrique Gonzalez Sr., who had immigrated to the United States from the Jalisco region of Mexico, opened a 1,000-square-foot ...

the Vallarta Carniceria marks the origin of the chain, offering a variety of American meat cuts and premium cuts not commonly carried at other supermarkets. Tortilleria: Customers can buy ...