Should your brand be on Snapchat? Find out the answer, as well as everything you need to get started on the platform, in this ...

Hot on the heels of Snapchat’s newly-announced AI Creative Tools, which include the ability to create AI Selfies alongside ...

Brands with a larger budget can also purchase specific ad space from Snapchat, which is a much more costly option. Understanding goal-based bidding There are four main types of bidding strategies ...

Snapchat will soon start “experimenting ... This is the first time Snap will show ads in the most used part of its app. In an employee memo also posted on the company’s website, Spiegel ...

Not ready to unwillingly star in your own social media feed? We explain how to opt out of Snapchat's marketing feature.

Spread the loveSnapchat, the popular social media platform, has sparked controversy by including a clause in its updated ...

Snapchat has always embraced AI, whether by releasing its own AI chatbot or its real-time AR effects that use generative AI. Most of the features are fun and harmless. However, the My Selfie ...

If you’ve tried out Snapchat’s AI-generated selfies, you might want to double-check a setting that lets Snap use your face in “personalized sponsored content and ads,” as spotted by 404 Media.

Snapchat - which only began selling ads in late 2014 - has made leaps of progress in this area, though, increasing its targeting options to six types and signing more than 10 ad measurement ...

Snap announced an upgraded version of its Spectacles augmented-reality glasses on Tuesday, doubling down on its bet that ...

Meta, Snapchat and TikTok are finally banding together to do something about the harmful effects of some of the content ...